Résumés
Résumé
Notre recherche vise à étudier le choix et la dynamique de l’orientation stratégique (OS) dans le cadre des joint-ventures internationales (JVI) opérant dans un environnement incertain. En prenant l’exemple du Printemps arabe, nous conduisons une étude longitudinale de six cas de JVI entre PME tunisiennes et multinationales sur la période 2010-2016. Les résultats obtenus montrent que l’OS ne doit pas être figée et doit s’adapter aux conditions de l’environnement externe. Il ressort en outre que le choix, la dynamique et les résultats de l’orientation stratégique sont tributaires des facteurs de contingence internes liés au contexte collaboratif de la JVI.
Mots-clés :
- Orientation stratégique,
- Dynamique,
- JVI,
- Environnement incertain,
- Étude qualitative
Abstract
Our research aims to study the choice and the dynamic of strategic orientation (SO) in the context of International Joint Ventures (IJV) operating in an uncertain environment. Taking the example of the advent of the Arab Spring, we conducted a longitudinal study of six cases of IJV between Tunisian and multinational SMEs over the period 2010-2016. We highlight that the SO must not be fixed and has to be adapted to the conditions of the external environment. We also show that the choice, the dynamic and the results of the strategic orientation are dependent on the internal contingency factors related to the collaborative context of the IJV.
Keywords:
- Strategic orientation,
- Dynamic,
- IJV,
- Uncertain environment,
- Qualitative study
Resumen
Nuestra investigación pretende estudiar la elección y la dinámica de la orientación estratégica (OE) en las Joint Ventures Internacionales (JVI) que operan en un entorno incierto. Tomando el ejemplo de la Primavera Árabe, realizamos un estudio longitudinal de seis casos de JVI entre Pymes tunecinas y multinacionales durante el periodo 2010-2016. Los resultados obtenidos muestran que la OE no debe ser fija y debe adaptarse a las condiciones del entorno exterior. Además, También muestra que la elección, la dinámica y los resultados de la orientación dependen de factores de contingencia internos del JVI.
Palabras clave:
- Orientación estratégica,
- Dinámica,
- JVI,
- Entorno incierto,
- Estudio cualitativo
Parties annexes
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