Résumés
Résumé
La présente recherche s’intéresse à la gestion stratégique des réseaux dans la région d’Asie. L’étude empirique porte sur trois FMN opérant sur des marchés BtoB. Trente entretiens ont été réalisés avec des responsables du siège et de plusieurs filiales en Asie, afin d’étudier leur gestion des réseaux dans une perspective de management régional. Les résultats soulignent la mise en oeuvre d’une approche stratégique multi-pays flexible pour faire face à la complexité du contexte réseau en Asie, caractérisé par l’interdépendance des marchés. Notre étude explicite également l’internationalisation des FMN sous l’angle de la coordination de réseaux multiples.
Mots-clés :
- FMN,
- internationalisation,
- Asie,
- stratégie de réseaux,
- région,
- pays émergents
Abstract
This research focuses on the strategic management of networks in the Asian region. The empirical study examines three multinational firms (MNEs) operating in B2B markets. Thirty interviews were conducted with managers from both headquarters and various subsidiaries across Asia, to explore how MNEs manage their networks from a regional management perspective. The findings highlight the adoption of a flexible multi-country strategic approach to address the complexity of the network context in Asia, characterized by strong market interdependence. The study also sheds light on the internationalization of MNEs through the lens of multiple network coordination.
Keywords:
- MNE,
- internationalization,
- Asia,
- network strategy,
- region,
- emerging countries
Resumen
Esta investigación analiza la gestión estratégica de las redes en la región asiática. El estudio empírico se basa en el análisis de tres EMN que operan en mercados B2B. Se llevaron a cabo treinta entrevistas con tanto de las sedes centrales como de diversas filiales ubicadas en Asia, con el objetivo de examinar la gestión de redes desde una perspectiva de dirección regional. Los resultados revelan la adopción de un enfoque estratégico multinacional flexible, orientado a responder a la complejidad del contexto de redes en Asia, caracterizado por una alta interdependencia entre los mercados. Nuestro estudio también explica la internacionalización de las EMN, en términos de coordinación de redes múltiples.
Palabras clave:
- EMN,
- internacionalización,
- Asia,
- estrategia de las redes,
- región,
- países emergentes
Parties annexes
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