Résumés
Abstract
The impact of competitive market embeddedness on multinational enterprises’ (MNEs’) performance is examined using a sample of 53 hypermarket MNEs from 28 countries between 2007 and 2014. We found that competitive market embeddedness has a U-shaped relationship with MNE performance, and the positive effect is stronger when the coercive institutional environment of the foreign country’s market in which an MNE operates is more diverse. Our empirical findings suggest understanding the competitive market structure among multiple rivals is important for explaining the consequences of multimarket contact.
Keywords:
- multinational enterprise,
- multimarket competition,
- performance,
- institutional environment
Résumé
L’impact de l’encastrement du marché concurrentiel sur la performance des entreprises multinationales (EMNs) est examiné en utilisant un échantillon de 53 EMN d’hypermarchés de 28 pays entre 2007 et 2014. Nous avons constaté que l’encastrement du marché concurrentiel avait une relation en forme de U avec les performances des multinationales, et que l’effet positif était plus fort lorsque l’environnement institutionnel coercitif du marché des pays étrangers dans lequel opère une entreprise multinationale est plus diversifié. Nos résultats empiriques suggèrent qu’il est important de comprendre la structure du marché concurrentiel entre plusieurs rivaux pour expliquer les conséquences d’un contact multi-marché.
Mots-clés :
- entreprise multinationale,
- concurrence multi-marché,
- performance,
- environnement institutionnel
Resumen
El impacto del encastre del mercado competitivo en el desempeño de las empresas multinacionales (EMN) se examina utilizando una muestra de 53 empresas multinacionales de hipermercados de 28 países entre 2007 y 2014. Encontramos que la inserción en el mercado competitivo tiene una relación en U con el rendimiento de las EMN, y el efecto positivo es más fuerte cuando el entorno institucional coercitivo del mercado del país extranjero en el que opera una empresa multinacional es más diverso. Nuestros hallazgos empíricos sugieren que comprender la estructura competitiva del mercado entre múltiples rivales es importante para explicar las consecuencias del contacto multimercado.
Palabras clave:
- empresa multinacional,
- competencia multimercado,
- desempeño,
- entorno institucional
Parties annexes
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