Résumés
Abstract
Present concept of reverse innovation urges multinational enterprises from developed countries to innovate for emerging markets, and to subsequently diffuse the outcome back to their home countries. The concept hence appears exclusively reserved for enterprises of particular size or origin, and for specific host countries or levels of development. This paper repositions the concept relatively to any enterprise’s dominant innovation logic, rather than relatively to its geo-economic environment. Reverse innovation thus becomes a template that any enterprise innovating for a new primary market abroad may customise to its specific situation regarding exogenous distances, endogenous distances, and managerial response.
Keywords:
- Dominant innovation logic,
- emerging markets,
- reversal of innovation
Résumé
Le concept actuel de l’innovation inverse incite les entreprises multinationales des pays développés à innover dans les marchés émergents, et à diffuser ensuite les résultats dans leurs pays d’origine. Le concept apparaît donc réservé exclusivement aux entreprises de taille ou d’origine particulières, et aux pays d’accueil ou aux niveaux de développement spécifiques. Cet article repositionne le concept relativement à la logique d’innovation dominante d’une entreprise, plutôt qu’à son environnement géoéconomique. L’innovation inverse devient alors un modèle adaptable à chaque entreprise innovant pour un nouveau marché primaire étranger, en ce qui concerne les distances exogènes, les distances endogènes, et la réponse managériale.
Mots-clés :
- Logique d’innovation dominante,
- marchés émergents,
- inversion de l’innovation
Resumen
El concepto actual de la innovación inversa insta a las empresas multinacionales de los países desarrollados a innovar para los mercados emergentes y a difundir posteriormente el resultado de vuelta a sus países desarrollados originales. Por consiguiente, el concepto parece reservado exclusivamente para empresas de un tamaño u origen en particular y para determinados países receptores o niveles de desarrollo. En este trabajo se reposiciona el concepto con relación a la lógica dominante de innovación de cualquier empresa, en vez de hacerlo con relación a su entorno geoeconómico. La innovación inversa se convierte en una plantilla que, cualquier empresa innovadora para un nuevo mercado primario en el extranjero, puede personalizar conforme a su situación específica en relación con las distancias exógenas, con las distancias endógenas y con la respuesta directiva.
Palabras clave:
- Lógica de innovación dominante,
- mercados emergentes,
- cambio de sentido de la innovación
Parties annexes
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