Résumés
Résumé
En dépit de l’intérêt porté à l’entrepreneuriat social par la communauté académique, la singularité de son modèle de revenus (MR) reste peu étudiée. Dans cet article, nous mobilisons la littérature sur la création de la valeur pour examiner le MR à la lumière des flux de valeur qui le relient au modèle d’affaires (MA), dont il est la composante financière. À l’aide d’une méthodologie qualitative immersive, les liens entre MR et MA ont été mis au jour. Les résultats montrent la nécessité de réfléchir le MR en relation avec les propositions de valeur émises à l’endroit de différentes cibles. Ils soulignent l’importance d’une expérimentation sociale, source de performance financière, et indiquent l’utilité de liens partenariaux forts et diversifiés, fondés sur un modèle de performance inversé.
Mots-clés :
- Modèle de revenus (MR),
- Modèles d’affaires (MA),
- Flux de valeur,
- Entreprises sociales
Abstract
Despite flourishing academic literature on social entrepreneurship, the singularity of its revenue model (RM) is understudied. In this article, we mobilize the literature on value creation to examine the RM in relation with the value flows that link RM to the business model (BM), of which it is the financial component. Using an immersive qualitative methodology, the links between RM-BM were uncovered. The results show the need to think about the RM in relation to the value propositions made to different targets. They underline the importance of social experimentation as a source of financial performance, and indicate the usefulness of strong, diversified partnership links, based on an inverted performance model.
Keywords:
- Revenue model,
- Business model,
- Value streams,
- Social enterprises
Parties annexes
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