Résumés
Résumé
Cette analyse de contenu thématique examine 63 formations offertes en ligne à des journalistes par la Google News Initiative (GNI). En s’appuyant sur la littérature en sociologie du journalisme et en « platform studies », cet article cherche à comprendre la vision du journalisme contenue dans ces formations et surtout comment elles réinterprètent les pratiques journalistiques. L’analyse révèle une prédominance de deux grandes formes d’éducation faites par la GNI : l’éducation aux technologies algorithmiques et l’éducation au marketing. Ces catégories imposent un réagencement des frontières du journalisme en se focalisant sur quatre thématiques précises que sont l’éducation aux outils de Google, l’éducation à l’apprentissage automatique, l’éducation à la publicité et l’éducation aux métriques d'audience. Ainsi, l’étude démontre que Google véhicule une nouvelle conception du journalisme, où les frontières entre l’éditorial, le commercial et l’algorithmique sont dissoutes au sein d’une « pile technologique » intégrée, ce qui reconfigure les frontières de l’autonomie journalistique.
Mots-clés :
- Google News Initiative,
- journalisme,
- plateformisation,
- formation,
- école de la plateforme
Abstract
This study conducts a thematic content analysis of 63 online training courses offered to journalists by the Google News Initiative (GNI). Drawing on literature in the sociology of journalism and platform studies, it seeks to understand the vision of journalism articulated in these courses and, above all, how they reinterpret journalistic practices. The analysis reveals a predominance of two main forms of education provided by the GNI: education in algorithmic technologies and in marketing. These categories impose a realignment of the boundaries of journalism by focusing on four specific themes: education in Google tools, in machine learning, in advertising, and in audience metrics. Thus, the study demonstrates that Google is promoting a new conception of journalism, in which the boundaries between editorial, commercial and algorithmic are dissolved within an integrated “tech stack”, reconfiguring the boundaries of journalistic autonomy.
Keywords:
- Google News Initiative,
- journalism,
- platformization,
- training,
- platform schooling
Parties annexes
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