Abstracts
Résumé
Dans un environnement professionnel en profonde transformation, notamment depuis la pandémie de COVID-19, comprendre et répondre aux attentes de la génération Z s’avère crucial pour les entreprises. Cette recherche explore les valeurs et attentes professionnelles de cette génération, en soulignant l’importance de l’alignement des valeurs personnelles sur celles de l’entreprise, de la flexibilité, et des environnements de travail éthiques. À travers une méthodologie qualitative utilisant le logiciel IRaMuTeQ, des entretiens semi-directifs ont révélé que la génération Z valorise des pratiques de gestion favorisant la reconnaissance régulière et le développement personnel. Les résultats confirment l’importance de la transparence et de la responsabilité quotidienne dans la réalisation des tâches, ainsi que la nécessité de créer des environnements de travail dynamiques et collaboratifs. Les implications managériales suggèrent l’intégration proactive de ces attentes dans les politiques de ressources humaines pour attirer et retenir efficacement cette génération. Les recommandations incluent la mise en place de politiques environnementales durables et des initiatives de diversité et d’inclusion.
Mots-clés :
- Génération Z,
- Valeurs professionnelles,
- Environnements de travail éthiques,
- Engagement des employés,
- Rétention des employés
Abstract
In a professional environment undergoing profound transformation, particularly since the Covid-19 pandemic, understanding and meeting the expectations of Generation Z is crucial for businesses. This research explores the professional values and expectations of this generation, highlighting the importance of aligning personal values with those of the company, flexibility, and ethical work environments. Through a qualitative methodology using IRaMuTeQ software, semi-structured interviews revealed that Generation Z values management practices that promote regular recognition and personal development. The findings confirm the importance of transparency and daily accountability in task execution, as well as the need to create dynamic and collaborative work environments. Managerial implications suggest the proactive integration of these expectations into human resources policies to effectively attract and retain this generation. Recommendations include the implementation of sustainable environmental policies and diversity and inclusion initiatives.
Appendices
Références
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