Abstracts
Résumé
En mobilisant le paradigme relationnel et en nous appuyant sur une enquête auprès de 149 PME françaises, nous examinons les antécédents et les effets du codéveloppement de produits entre exportateurs et importateurs. Nos résultats indiquent que la performance perçue de l’importateur est le facteur déterminant du codéveloppement de nouveaux produits. Le codéveloppement de produits favorise la fréquence d’introduction de produits sur le marché de l’importateur et améliore in fine la performance exportatrice de nouveaux produits.
Mots-clés :
- innovation collaborative,
- PME exportatrices,
- relation exportateur-importateur,
- performance exportatrice de nouveaux produits
Abstract
By leveraging the relational approach and based on a survey of 149 French SMEs, we examine the antecedents and effects of product co-development between exporters and importers. Our results indicate that the importer’s role performance is the key determinant of new product co-development. Product co-development enhances the frequency of product introductions in the importer’s market and ultimately improves the export performance of new products.
Keywords:
- collaborative innovation,
- exporting SMEs,
- exporter-importer relationship,
- export performance of new products
Resumen
Movilizando el paradigma relacional y basándonos en una encuesta a 149 PYMES francesas, examinamos los antecedentes y los efectos del codesarrollo de productos entre exportadores e importadores. Nuestros resultados indican que el rendimiento percibido del importador es el factor determinante del codesarrollo de nuevos productos. El codesarrollo de productos favorece la frecuencia de introducción de productos en el mercado del importador y, en última instancia, mejora el rendimiento exportador de nuevos productos.
Palabras clave:
- innovación colaborativa,
- PYMES exportadoras,
- relación exportador-importador,
- rendimiento exportador de nuevos productos
Appendices
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