Résumés
Abstract
This contribution develops a framework for research dealing with translation and localization in the media. It is stated that the borderlines between translation, localization and rewriting have become very blurred in the context of news production. Parallel to transediting, a term coined earlier, the concept of the journalator is presented, i.e., an interventionist newsroom worker who makes abundant use of translation when transferring and reformulating or recreating informative journalistic texts. By reference to both narrative theory and imagology, it is shown that the creation of national and cultural images occupies a special position in the intersections between translation studies, journalism studies and image studies. In the last part, the framework is complemented by a test case dealing with the representation of neighboring countries in Dutch-language Belgian (i.e., Flemish) TV news. It indicates that particularly the coverage of Germany is marked by specific topics and image building that were hypothesized before the analysis of the corpus.
Keywords:
- news translation,
- imagology,
- narrative theory,
- TV news,
- representation
Résumé
Le présent article contribue à établir un cadre de recherche en traduction et en localisation dans les médias. On dit que les limites entre la traduction, la localisation et la réécriture sont devenues particulièrement floues dans la production de nouvelles. En parallèle avec la transediting [transédition], un terme déjà proposé, nous présenterons le concept de journalator [journaducteur], c’est-à-dire une personne qui intervient en salle de presse et utilise abondamment la traduction pour transférer et reformuler ou recréer des textes journalistiques. En référence aux théories de la narration et de l’imagologie, nous démontrons que la création d’images nationales et culturelles occupe une place unique, à la frontière de la traductologie, des études en journalisme et de l’imagologie. En dernière partie, nous joindrons au cadre de recherche une étude de cas sur la représentation des pays voisins dans les nouvelles télévisées belges en néerlandais (flamand). Dans cette étude, l’analyse de notre corpus a confirmé notre hypothèse de départ selon laquelle le choix de certains sujets précis et la construction d’une image étaient particulièrement forts dans le cas de l’Allemagne.
Mots-clés :
- traduction dans les médias,
- imagologie,
- théorie de la narration,
- nouvelles télévisées,
- représentation
Parties annexes
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10.7202/009018ar