Abstracts
Resumen
La noción de “capital social organizativo” (CSO) exalta los beneficios del desarrollo y mantenimiento de relaciones sociales internas y externas de calidad por una empresa. Este artículo presenta el caso de « Kirvit Ltda », una microempresa de base tecnológica colombiana. El objetivo es analizar los momentos de formación de CSO que acompañan la innovación de uno de sus productos, focalizados sobre la acción de tres variables llamadas “de nivel individual”. El tipo de empresa analizado se utiliza igualmente para reflexionar sobre las particularidades de la formación de CSO con respecto al tamaño y naturaleza de la empresa.
Palabras clave:
- estrategia,
- capital social organizativo,
- microempresas de base tecnológica,
- estudios de caso
Résumé
La notion de « capital social organisationnel » (CSO) met en valeur les bénéfices du développement et de l’entretien par l’entreprise de relations sociales internes et externes de bonne qualité. Cet article porte sur le cas de « Kirvit Ltda. », une très petite entreprise technologique (TPET) colombienne. L’objectif est d’analyser les moments de formation du CSO qui accompagnent l’innovation de l’un de ses produits. L’accent est mis sur l’action de trois variables dites « de niveau individuel ». Le type d’entreprise retenu est mis à profit pour mener une réflexion sur les particularités de la formation du CSO par rapport à la taille et la nature de l’entreprise.
Mots-clés :
- stratégie,
- capital social organisationnel,
- TPE technologiques,
- études de cas
Abstract
The construct «Organizational Social Capital» (OSC) emphasizes the benefits of an intangible asset: the development and maintenance of high-quality social relationships whether into an internal or external enterprise environment. This paper presents the case of «Kirvit Ltda», a Very Small Technology-based Enterprise (VSTE), located in Colombia. Our purpose is to analyze the moments of OSC formation during the innovation of one of its products, focusing on the action of three variables (we have called them «variables of individual level»). The type of enterprise analyzed supports a reflection on specificities of the formation of OSC considering the firm size and its nature.
Keywords:
- strategy,
- organizational social capital,
- technology-based small enterprises,
- case studies
Appendices
Bibliografía
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- www.dane.gov.co
- www.kirvit.com
- www.mindefensa.gov.co
- http://201.234.78.173:8084/publindex/
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10.7202/011723ar