Abstracts
Résumé
Cet article expose un retour d’expérience sur un mode d’éducation entrepreneuriale innovant destiné à apprendre aux femmes à faire croître l’entreprise qu’elles ont créée, ceci par l’innovation et l’internationalisation. Le dispositif a été mis en place pour répondre aux cinq enjeux identifiés par la littérature qui empêcheraient les femmes de faire croître leur entreprise. L’approche pédagogique privilégiée combine des témoignages de dix-huit femmes entrepreneures aguerries de la France et du Québec et des présentations de concepts montées sous la forme de dix balados d’une durée moyenne de trente minutes couvrant les thématiques visées. Après l’écoute, les vingt entrepreneures participantes à la formation, provenant de ces deux pays, remplissent un journal de bord pour transposer leurs apprentissages à leur entreprise, puis échangent entre elles lors de séances virtuelles animées par les formatrices. Des entrevues individuelles menées avec les participantes montrent qu’elles apprécient cette formule pédagogique qui, par sa flexibilité et son efficacité, leur a permis de générer de nouvelles idées, de nourrir leur réflexion et d’accéder à une communauté d’entrepreneures partageant des défis similaires, créant ainsi un environnement propice à la croissance entrepreneuriale.
Mots-clés :
- Éducation entrepreneuriale,
- Entrepreneuriat féminin,
- Innovation,
- Internationalisation,
- Réseautage
Abstract
This article presents feedback on an innovative mode of entrepreneurial education intended to teach women to grow the business they have created, through innovation and internationalization. The system was put in place to respond to the five issues identified by the literature that prevent women from growing their businesses. The preferred educational approach combines testimonies from eighteen seasoned women entrepreneurs from France and Quebec and presentations of concepts put together in the form of ten podcasts with an average duration of thirty minutes covering the targeted themes. After listening, the twenty entrepreneurs participating in the training from these two countries fill out a logbook to transpose their learning to their business, then discuss with each other during virtual sessions led by the trainers. Individual interviews conducted with the participants show that they appreciate this educational formula which, through its flexibility and effectiveness, allowed them to generate new ideas, nourish their thinking and access a community of entrepreneurs sharing challenges. Similar, thus creating an environment conducive to entrepreneurial growth.
Keywords:
- Entrepreneurial education,
- Female entrepreneurship,
- Innovation,
- Internationalization,
- Networking
Appendices
Références
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