Abstracts
Résumé
L’importance grandissante que prend l’entrepreneuriat nous pousse à nous interroger sur les façons dont cette notion est abordée dans les médias alors que l’entrepreneurialisme touche différents pans sociétaux. L’entrepreneurialisme s’envisage comme une idéologie, qui voit dans l’entrepreneuriat une solution pour tous et pour tout. Les médias participent à une plus grande diffusion de cette notion dans la culture d’un pays. Sur la base des cinq principaux titres nationaux généralistes de la presse française et sur une période allant de 2001 à 2022, tous les articles mentionnant l’entrepreneuriat ont été recensés. En utilisant une analyse textuelle automatisée, les résultats permettent de détailler la façon dont les journaux écrivent à propos de l’entrepreneuriat, notamment en fonction d’une macro et d’une microreprésentation. Nos résultats permettent de constater que le traitement de l’entrepreneuriat se fait de façon plus diversifiée, contribuant ainsi à la diffusion de l’entrepreneurialisme.
Mots-clés :
- Entrepreneurialisme,
- Médias,
- Analyse lexicométrique,
- Culture entrepreneuriale,
- France
Abstract
The growing importance of entrepreneurship prompts us to question the ways in which this notion is approached in the media, as entrepreneurialism touches on different facets of society. Entrepreneurialism is seen as an ideology that sees entrepreneurship as a solution for everyone and everything. The media help to spread this notion throughout a country’s culture. Based on the five main national general-interest titles of the French press, and covering the period from 2001 to 2022, all articles mentioning entrepreneurship were surveyed. Using automated textual analysis, the results allow us to detail how newspapers write about entrepreneurship in terms of macro and microrepresentation. Our results show that the treatment of entrepreneurship is becoming more diversified, thus contributing to the spread of entrepreneurialism.
Keywords:
- Entrepreneurialism,
- Media,
- Lexicometric analysis,
- Entrepreneurial culture,
- France
Appendices
Références
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