ror.org/051gb6s93
Abstracts
Résumé
Cette recherche s’intéresse au processus d’identification des opportunités internationales chez les petites et moyennes entreprises (PME) pendant la crise sanitaire de la Covid-19. L’objectif de cet article est d’étudier l’impact des capacités digitales et de l’agilité organisationnelle sur la détection d’opportunités internationales en prenant en considération le rôle modérateur de l’incertitude de l’environnement. Une étude quantitative par le biais d’un questionnaire a été conduite auprès de 146 PME tunisiennes. Les résultats obtenus montrent que les capacités digitales et l’agilité organisationnelle affectent positivement la détection d’opportunités internationales. Nous soulignons également qu’un environnement incertain et turbulent peut affaiblir la relation entre les capacités digitales et l’identification des opportunités d’exportation. Ainsi, nous contribuons à la littérature sur l’internationalisation des PME en proposant un modèle qui prend en compte plusieurs facteurs clés dans la détection des opportunités à l’international. Notre étude offre de nouvelles perspectives managériales pour soutenir le développement d’un couplage entre les capacités digitales et les capacités managériales agiles afin de déterminer et favoriser la détection d’opportunités internationales dans les PME.
Mots-clés :
- Internationalisation,
- Opportunités,
- Digitalisation,
- Agilité,
- Incertitude
Abstract
This article aims to shed light on the process of international opportunity recognition among small and medium-sized enterprises (SMEs) during the Covid-19 pandemic. Specifically, the main goal of this research is to study the impact of both digital capabilities and organizational agility on international opportunities identification, as well as the moderating role of environmental uncertainty on these relationships. Data were collected from a sample of 146 Tunisian internationalized SMEs and analyzed using a structural equation model approach. The results highlight that digital capabilities and organizational agility positively affect international opportunity identification. We also demonstrate that an uncertain environment can weaken the relationship between digital capabilities and opportunity recognition. Thus, we contribute to the literature on the SME internationalization by proposing a model that takes into account several key factors in the detection of international opportunities. Our study offers new managerial implications to support the adoption of a coupling between digital capabilities and agile capabilities in order to determine and promote the detection of international opportunities in SMEs.
Keywords:
- Internationalization,
- Opportunities,
- Digitalization,
- Agility,
- Uncertainty
Resumen
Este artículo tiene como objetivo arrojar luz sobre el proceso de reconocimiento de oportunidades internacionales entre las pequeñas y medianas empresas (PyME) durante la pandemia de Covid-19. Específicamente, el objetivo principal de esta investigación es estudiar el impacto de las capacidades digitales y la agilidad organizacional en la identificación de oportunidades internacionales, así como el papel moderador de la incertidumbre ambiental en estas relaciones. Los datos se recopilaron de una muestra de 146 PyME tunecinas internacionalizadas y se analizaron utilizando un enfoque de modelo de ecuaciones estructurales. Los resultados destacan que las capacidades digitales y la agilidad organizacional afectan positivamente la identificación de oportunidades internacionales. También demostramos que un entorno incierto puede debilitar la relación entre las capacidades digitales y el reconocimiento de oportunidades. Así, contribuimos a la literatura sobre la internacionalización de las PyME proponiendo un modelo que tiene en cuenta varios factores clave en la detección de oportunidades internacionales. Nuestro estudio ofrece nuevas perspectivas gerenciales para apoyar la adopción de un acoplamiento entre capacidades digitales y capacidades gerenciales ágiles para determinar y promover la detección de oportunidades internacionales en las PyME.
Palabras clave:
- Internacionalización,
- Oportunidades,
- Digitalización,
- Agilidad,
- Incertidumbre
Appendices
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