Abstracts
Abstract
This article theorizes the controversial adoption of generative artificial intelligence (Gen AI) in the creative industries by articulating a sociology of uses attentive to technological appropriation and controversy analysis. Drawing from ethnographic research in a film cooperative, it introduces the concepts of actions of dissidence, situated dissonance, and critical distance to analyze the uneven negotiation of Gen AI integration. Far from being marginal disruptions, controversies are framed as constitutive of innovation processes, shaping both sociotechnical imaginaries and governance. The article argues that Gen AI’s diffusion must be understood through its overflows, which reveal contested subjectivities, aesthetic values, and political economies of creativity.
Résumé
Cet article propose une théorisation de l’adoption controversée de l’intelligence artificielle générative dans les industries culturelles à partir d’une sociologie des usages articulée à l’analyse des controverses. S’appuyant sur une enquête ethnographique menée au sein d’une coopérative cinématographique, il introduit les notions d’actions de dissidence, de dissonance située et de distance critique pour analyser la négociation autour de l’intégration de l’IA dans ce contexte. Loin d’être des périphériques, les controverses sont conceptualisées comme constitutives du processus d’innovation. L’article soutient que la diffusion de l’IA générative ne peut être pensée sans ses débordements, révélateurs de subjectivités contestées, de valeurs esthétiques et d’économies politiques de la création.
Appendices
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