Catherine Carstairs, Bethany Philpott & Sara Wilmshurst. Be Wise! Be Healthy! Morality and Citizenship in Canadian Public Health Campaigns. Xii + 208 pp., plus figs., notes, index. Vancouver: UBC Press, 2018. 34.95 (paperback). ISBN 9780774837194. Also available in e-book formats - Rutty, Christopher (Scientia Canadensis, 2022)