Résumés
Résumé
L’objectif de cet article est d’appréhender la relation existant entre stratégie environnementale proactive (SEP) et performance économique. Pour cela, nous mobilisons la théorie des ressources et des compétences. Nous analysons le rôle médiateur des compétences naturelles dans la relation entre SEP et performance économique et explorons l’effet du niveau de développement simultané de ces compétences naturelles en ayant recours à un modèle d’équations structurelles. Nos résultats confirment l’influence positive de la SEP sur la rentabilité. Nous montrons également qu’à la différence des compétences naturelles considérées individuellement, le développement simultané de ces compétences naturelles constitue une variable médiatrice de la relation entre SEP et performance économique.
Mots-clés :
- Compétences naturelles,
- Stratégie environnementale proactive,
- Théorie des ressources et compétences,
- Performance économique,
- Rentabilité
Abstract
The objective of this paper is to understand the relationship between proactive environmental strategy (PES) and economic performance. In order to clarify the nature of the relationship between these variables, we mobilize the resource-based theory. We analyze the mediating role of natural competences in the relationship between PES and economic performance, and explore the effect of a simultaneous development of environmental competences on economic performance. We use structural equation modeling. Results confirm the positive impact of PES on profitability. Unlike natural competences taken individually, the simultaneous development of these competencies mediates the relationship between PES and economic performance.
Keywords:
- Natural competences,
- Proactive Environmental Strategy,
- Resource-based Theory,
- Economic Performance,
- Profitability
Resumen
El objetivo de este artículo es comprender la relación entre la estrategia ambiental proactiva (EAP) y la rentabilidad. Para aclarar la relación entre estas variables, movilizamos a la teoría de recursos y competencias. Este artículo analiza el efecto mediador de las competencias naturales sobre la relación entre la EPA y la rentabilidad. Exploramos el efecto del desarrollo simultáneo del nivel de competencias naturales en la rentabilidad y se utilizó un modelo de ecuaciones estructurales. Los resultados confirman el impacto positivo de la EAP en la rentabilidad. Se demuestra que, a diferencia de las competencias naturales tomadas de forma individual, el desarrollo simultáneo de estas competencias naturales es un mediador de la relación entre la EPA y la variable de rentabilidad.
Palabras clave:
- Competencias naturales,
- estrategia ambiental proactiva,
- teoría de recursos y competencias,
- rentabilidad
Parties annexes
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