ror.org/042tfbd02
Résumés
Résumé
Le renforcement du rôle des filiales dans la stratégie d’innovation de la Firme Multinationale (FMN) est souligné par différents travaux. Nous proposons quatre idéaux types différenciés de la contributions des filiales dans cette stratégie à partir d’un cadre analytique qui prolonge celui de Bartlett et Ghoshal (1989) et de l’étude du cas d’une FMN emblématique. Parallèlement aux « grandes historiques » et aux « implémenteurs », deux nouveaux types sont mis en avant; les « accélérateurs » et les « forts potentiels » qui développent des innovations susceptibles d’être déployées dans le reste de la FMN. Le type d’innovations que chaque type de filiale serait le plus à même de développer est également précisé.
Mots-clés :
- Firme multinationale,
- filiale,
- innovation,
- stratégie internationale,
- étude de cas,
- déploiement
Abstract
The strengthening of subsidiaries’ role in Multinational Corporations’ (MNC) innovation strategy has been underlined. Based on an extension of the analytical framework developed by Bartlett and Ghoshal (1989) and a case study of a representative MNC, we suggest four differentiated ideal types of subsidiary contributions and the type of innovation they are more prone to develop. Besides “historic big” and “implementer” we highlight two specific contributions of “accelerators” and “high potential” subsidiaries that leverage their capabilities and environment leading to innovation potentially deployed afterwards among the subsidiaries.
Keywords:
- Multinational Corporation (MNC),
- subsidiary,
- innovation,
- international strategy,
- case study,
- deployment
Resumen
El fortalecimiento del papel de las filiales en la estrategia de innovación de la empresa multinacional está subrayado por diversos estudios. Proponemos cuatro ideales-tipos distintos referente a la contribucion de las filiales en esta estrategia basado en un marco analítico que se extiende la de Bartlett y Ghoshal (1989) y un estudio de caso de un empresa multinacional icónica. Junto a los «grandes históricos» y a los «ejecutores», dos nuevos tipos se proponen; los «aceleradores» y «alto potencial» que desarrollan innovaciones que se pueden implementar en el resto de la empresa multinacional. Además, el tipo de innovación que cada ideal sería más probabilidades de desarrollar es especificado.
Palabras clave:
- Empresa multinacional,
- filiales,
- innovación,
- estrategia internacional,
- estudio de caso,
- despliegue
Parties annexes
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