Résumés
Résumé
Dans cet article, nous testons l’impact de trois approches sur le choix de la franchise ou de l’intégration verticale : (1) la thèse de la rareté des ressources, (2) la théorie de l’agence et (3) l’approche fondée sur les connaissances organisationnelles. Si les deux premières approches sont classiques dans les travaux sur la franchise, la troisième l’est beaucoup moins. Les résultats de notre étude suggèrent que l’approche fondée sur les connaissances organisationnelles permet d’améliorer sensiblement la compréhension du choix de la franchise ou de l’intégration verticale par rapport aux deux autres approches.
Mots clés:
- réseaux de franchise,
- thèse de la rareté des ressources,
- théorie de l’agence,
- approche fondée sur les connaissances organisationnelles
Abstract
The aim of this paper is to investigate whether the knowledge-based view of the firm explains variance in the decision to franchise or company-own outlets beyond what is explained by the resource scarcity and agency perspectives. While the first two approaches are common in the franchising literature, the third one has rarely been used in this context. Empirical findings suggest that the extent of tacit knowledge transfer helps better explain why chain operators expand through franchising or company ownership.
Keywords:
- franchising,
- resource scarcity perspective,
- agency theory,
- knowledge-based view of the firm
Resumen
En este artículo, testamos el impacto de tres enfoques sobre la elección de la franquicia o de la integración vertical: (1) la tesis de la rareza de los recursos, (2) la teoría de la agencia y (3) el enfoque fundado sobre los conocimientos organizacionales. Si los dos primeros enfoques son clásicos en los trabajos sobre la franquicia, el tercero lo es mucho menos. Los resultados de nuestro estudio sugeren que el enfoque fundado sobre los conocimientos organizacionales permite mejorar de manera sensible la comprensión de la elección de la franquicia o de la integración vertical con relación a los dos otros enfoques.
Palabras claves:
- redes de franquicia,
- tesis de la rareza de los recursos,
- teoría de la agencia,
- enfoque fundado sobre los conocimientos organizacionales
Parties annexes
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