ror.org/04w9mdw91
Abstracts
Résumé
L’économie de la Tunisie dépend de plus en plus des activités du tourisme. Dans ce secteur, l’innovation dans les services est un véritable moteur de croissance économique. Si la plupart des travaux se focalisent essentiellement sur l’analyse des déterminants et des effets de l’innovation ou des processus de prise des décisions d’innovation, rares sont les efforts de recherche testant l’impact de l’innovation dans les services sur la performance commerciale de l’hôtel. En se basant sur des données d’enquête d’un échantillon représentatif comportant 603 hôtels en Tunisie, l’objectif de notre analyse est d’expliquer les enjeux de la relation entre l’innovation dans les services hôteliers et la performance commerciale de l’hôtel. Nos résultats nous amènent à conclure qu’en Tunisie, l’innovation dans les services hôteliers peut être stimulée en jouant sur certains facteurs tels que la catégorie de l’hôtel, la structure de gouvernance, l’affiliation ou l’appartenance à une chaîne hôtelière, la taille de l’hôtel, la gestion du processus d’innovation, ainsi que la prise en compte de la variable facteurs de marché et concurrence. Nous trouvons aussi que la performance commerciale des hôtels est influencée par ces facteurs et, surtout et fortement, par la structure de gouvernance de l’hôtel et la gestion du processus d’innovation.
Mots-clés :
- innovation dans les services,
- performance commerciale des hôtels,
- taux d’occupation
Abstract
The economy of Tunisia is increasingly dependent on tourism activities. In this sector, service innovation is a true engine of economic growth. While most work is focused on the analysis of determining factors and the effects of innovation or innovative decision-making processes, there are few research initiatives testing the impact of service innovation on the commercial performance of hotels. Based on investigation data from a representative sample including 603 hotels in Tunisia, the objective of our analysis is to explain the issues of the relationship between innovation in hotel services and the commercial performance of the hotel. Our results lead us to conclude that in Tunisia, innovation in hotel services can be stimulated by playing on certain factors such as the category of the hotel, governance structure, affiliation or belonging to a hotel chain, the size of the hotel, management of the innovation process, and consideration of the variable factors of market and competition. We also find that the commercial performance of hotels is influenced by these factors and, especially and powerfully, by the governance structure of the hotel and management of the innovation process.
Keywords:
- service innovation,
- commercial performance of hotels,
- occupancy rate
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