Abstracts
Abstract
This article has two interconnected goals: 1) to provide an updated view regarding metaphor and social neuroscience concerning analogical cognition/modeling; 2) to analyze how metaphoricity activates hegemonic cultural narratives of the economy under the context of the 2008 Financial Crisis and its aftermath in a sample of Spanish press outlets and, via symbolic value cross-comparison analysis, in Todo lo que era sólido (2013) by Antonio Muñoz Molina and in En la orilla (2013) by Rafael Chirbes. Both texts offer transposable conditions for scalability.
Keywords:
- metaphor,
- cultural narratives of economy,
- 2008 Financial Crisis,
- Antonio Muñoz Molina,
- Rafael Chirbes
Resumen
Este artículo tiene dos objetivos interconectados: 1) proporcionar una visión actualizada sobre la metáfora y la neurociencia social con respecto a la cognición/modelado analógico; 2) analizar cómo la metaforicidad activa las narrativas culturales hegemónicas de la economía en el contexto de la crisis financiera de 2008 y sus repercusiones dentro de una muestra de medios de prensa españoles y, mediante un análisis de comparación cruzada de valores simbólicos, en Todo lo que era sólido (2013) de Antonio Muñoz Molina y en En la orilla (2013) de Rafael Chirbes. Ambos textos ofrecen condiciones de transferencia para la escalabilidad.
Palabras clave:
- metáfora,
- narrativas culturales de economía,
- crisis financiera 2008,
- Antonio Muñoz Molina,
- Rafael Chirbes
Appendices
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