Abstracts
Abstract
This article explores how strategic agility enables organizations to identify potential threats, mitigate risks and benefit from emerging opportunities to enhance their resilience during a crisis. Based on a qualitative study conducted from April 2020 to March 2021 among 11 French companies, the results highlight how strategic agility can be a catalyst for achieving organizational resilience. This study presents a structured three-phase process to help organizations navigate and adapt to disruptive events. Phase 1 focuses on winning back customers and leveraging digital tools to improve loyalty and efficiency. Phase 2 focuses on strengthening team cohesion and reconfiguring processes to foster collaboration and streamline operations. Phase 3 involves rethinking strategic activities and renewing business models to ensure adaptability and long-term growth.
Keywords:
- organizational resilience,
- strategic agility,
- COVID-19,
- dynamic capabilities,
- proactivity,
- crisis management
Résumé
Cet article explore comment l’agilité stratégique permet aux organisations d’améliorer leur résilience en période de crise. Basés sur une étude qualitative menée d’avril 2020 à mars 2021 auprès de 11 entreprises françaises, les résultats proposent un processus structuré en trois phases pour aider les organisations à mieux s’adapter face aux événements disruptifs. La phase 1 se concentre sur la reconquête des clients et l’utilisation d’outils numériques pour améliorer la fidélité et l’efficacité. La phase 2 vise à renforcer la cohésion des équipes et à reconfigurer les processus pour favoriser la collaboration et rationaliser les opérations. La phase 3 consiste à repenser les activités stratégiques et à renouveler les modèles d’affaires économiques pour garantir l’adaptabilité et la croissance à long terme.
Mots-clés :
- Résilience organisationnelle,
- Agilité stratégique,
- COVID-19,
- Capacités dynamiques,
- Proactivité,
- Gestion de crise
Resumen
Basado en un estudio cualitativo realizado entre abril de 2020 y marzo de 2021 entre 11 empresas francesas, este estudio explora cómo la agilidad estratégica permite la resiliencia organizativa. Este estudio presenta un proceso estructurado en tres fases para ayudar a las organizaciones a navegar y adaptarse a eventos disruptivos. La fase 1 se centra en recuperar a los clientes y aprovechar las herramientas digitales para mejorar la fidelidad y la eficiencia. La fase 2 se centra en reforzar la cohesión de los equipos y reconfigurar los procesos para fomentar la colaboración y agilizar las operaciones. La fase 3 consiste en replantear las actividades estratégicas y renovar los modelos de negocio para garantizar la adaptabilidad y el crecimiento a largo plazo.
Palabras clave:
- Resistencia organizativa,
- Agilidad estratégica,
- COVID-19,
- Capacidades Dinámicas,
- proactividad,
- Gestión de crisis
Appendices
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