Abstracts
Abstract
In the tourism sector, owner-managers have distinct characteristics. SMEs face unique challenges for growth. This study explores the characteristics of Canadian owner-managers of tourism SMEs. We conducted a research based on focus groups and questionnaires. We developed a method of classifying these owner-managers considering their propensity to invest and renew their offerings and the evolution of their firms in terms of profits. A two-step multidimensional cluster analysis gives us six categories of owner-managers: Lifestyles, Procrastinators, Harvesters, Gamblers, Strugglers, and Performers. We explain these categories and discuss recommendations.
Keywords:
- taxonomy,
- owner-managers,
- tourism SMEs
Résumé
Dans le secteur du tourisme, les dirigeants-propriétaires ont des caractéristiques distinctives et leurs PME font face à des défis uniques. À partir de focus-groups et de questionnaires, nous explorons les caractéristiques des dirigeants-propriétaires canadiens de PME touristiques. Nous avons développé une méthode pour classer les dirigeants-propriétaires basée sur leur propension à investir et à renouveler leurs offres; ainsi que sur l’évolution de leurs bénéfices. L’application du two-step multidimensional cluster analysis a fait émerger six catégories de dirigeants-propriétaires: Style-de-vie, Procrastinateurs, Moissonneurs, Parieurs, Batailleurs, et Performants. Nous analysons ces catégories et proposons des recommandations.
Mots-clés :
- taxonomie,
- dirigeants-propriétaires,
- PME touristiques
Resumen
En el sector turístico, los dirigentes-propietarios tienen características distintivas y sus Pymes se enfrentan con desafíos únicos para crecer. Realizando focus-goups y aplicando cuestionarios, este artículo explora las características de los dirigentes-propietarios canadienses de Pymes turísticas. Se desarrolló un nuevo y práctico método para clasificar los dirigentes-propietarios basado en su propensión a invertir y a renovar la oferta; así como en la evolución de sus empresas en términos beneficios. Aplicando el two-step multidimensional cluster analysis se dentificaron seis categorías de dirigentes-propietarios: Estilo-de-vida, Procrastinadores, Cosechadores, Apostadores, Luchadores, y Alto-rendimiento. En el artículo se analizan las categorías y se discuten algunas recomendaciones.
Palabras clave:
- taxonomía,
- dirigentes-propietarios,
- Pymes turísticas
Appendices
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