Abstracts
Résumé
Le propos de cet article est d’analyser la façon dont l’entreprise éditoriale des Murray’s Handbooks for Travellers a contribué à la modification de la perception culturelle du monde et du voyage en proposant un produit livresque répondant aux attentes des tour-istes. Du premier Handbookfor Travellers on the Continent (1836) jusqu’à la huitième édition du Handbook for Travellers in India, Burma, and Ceylon (1911), nous nous proposons d’étudier le discours publicitaire qui se développe dans les guides Murray, en nous concentrant notamment sur l’Advertiser qui figure dans la majorité de ces ouvrages à la couverture rouge et publiés in a pocket volume – l’Advertiser, en général, étant loin d’être exclusivement consacré au pays dont parle le Handbook. Les Handbooks de Murray font du (guide de) voyage lui-même un produit semblable à ceux dont l’Advertiser fait la publicité : il s’agira donc pour nous de montrer en quoi ce nouveau support change la nature même du voyage.
Abstract
The purpose of this article is to analyze how Murray’s Handbooks for Travellers contributed to changes in the cultural perception of the world, and of travel, by proposing books that responded to the expectations of tourists. From the first Handbook for Travellers on the Continent (1836) to the Handbook for Travellers in India, Burma, and Ceylon (8th edition, 1911), we study the advertising discourse that developed in the Murray guides by focusing in particular on the Advertiser, a publication that was featured in the majority of these red-covered exemplars, and published as a pocketbook – the Advertiser, generally speaking, being far from exclusively dedicated to the country featured in the Handbook. The Murray Handbooks made of the travel guide itself a product similar to that promoted by the Advertiser. For us, then, it is about showing the ways in which this new medium changed even the nature of travel.
Appendices
Bibliographie
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