ror.org/050ra0n32
Abstracts
Résumé
Cette recherche vise à identifier les différentes formes d’interaction de l’identité régionale et des entrepreneurs créatifs ruraux dans un projet de structuration collective. Un cadrage théorique par l’économie territoriale nous permet dans cette optique d’appréhender la création comme un actif générique et la structuration collective des créateurs comme processus de spécification de cet actif. Au niveau empirique, ce questionnement sera investi par une étude de cas sur la création corse dans la mode et le design. Le secteur fait actuellement l’objet d’un projet de structuration collective qui convoque explicitement l’identité régionale. Nous proposons un certain nombre d’apports empiriques, qui révèlent une corrélation entre caractéristiques individuelles des entrepreneurs et formes de mobilisation de l’identité régionale, venant complexifier le projet de structuration collective. Au niveau théorique, nous discutons la notion d’identité régionale dans une acception structurationniste et enrichissons la littérature sur la caractérisation des entrepreneurs créatifs ruraux, notamment au regard de leur relation aux logiques commerciale et artistique.
Mots-clés:
- Identité,
- Territoire,
- Stratégie,
- Créateurs
Abstract
This research aims to identify the different forms of interactions of regional identity and rural creative entrepreneurs in a collective project. A theoretical framework by the territorial economy allows us to understand creation as a generic asset and the collective project as a process of specification of this asset. At the empirical level, this questioning will be invested by a case study on Corsican creation in fashion and design. The sector is currently the object of a collective project which explicitly calls for regional identity. We propose a certain number of empirical contributions, which reveal a correlation between the individual characteristics of the entrepreneurs and the forms of mobilization of regional identity, which complicates the collective project. At the theoretical level, we discuss the notion of regional identity in a structurationnist sense and enrich the literature on the characterization of rural creative entrepreneurs, in particular regarding their relationship to commercial and artistic logic.
Keywords:
- Identity,
- Territory,
- Strategy,
- Designers
Resumen
Esta investigación tiene como objetivo identificar las diferentes formas de interacción de la identidad territorial y de empresarios rurales creativos en un proyecto de estructuración colectiva. El marco teórico de la economía territorial nos permite en esta perspectiva entender la creación como un activo genérico y la estructuración colectiva de los creadores como un proceso de especificación de este activo. A nivel empírico, este cuestionamiento será invertido por una encuesta cualitativa por estudio de caso de la creación corsa en la moda y el diseño. El sector es actualmente objeto de un proyecto de estructuración colectiva que moviliza explícitamente la identidad territorial. Proponemos un cierto número de contribuciones empíricas, que revelan una correlación entre las características individuales de los empresarios y las formas de movilización de la identidad territorial, lo que complica el proyecto de estructuración colectiva. A nivel teórico, discutimos la noción de identidad territorial en un sentido estructuracionista, y enriquecemos la literatura sobre la caracterización de los empresarios creativos rurales, en particular con respecto a su relación con la lógica comercial y artística.
Palabras clave:
- Identidad,
- Territorio,
- Estrategia,
- Diseñadores
Appendices
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