ror.org/03rnk6m14
Abstracts
Résumé
L’objet de cet article est d’identifier et d’expliquer les différences de perception des partenaires engagés dans des alliances stratégiques asymétriques instables. Nous nous sommes intéressés à la configuration, au fonctionnement et à l’évolution d’alliances entre firmes multinationales et entreprises locales agroalimentaires en Méditerranée. Les tests de comparaison de deux échantillons de relations coopératives asymétriques, selon la version de chaque partenaire, révèlent des différences significatives en termes d’appréciation du conflit, de l’engagement et de la satisfaction des petits et des grands partenaires. Sur le plan méthodologique, ces résultats suggèrent la pertinence des approches multiperspectives lors de l’analyse des alliances stratégiques asymétriques.
Mots-clés :
- Alliances asymétriques,
- Perceptions,
- Instabilité,
- Approches multiperspectives
Abstract
Our paper aims to identify and explain partners’ perceptions differences of their unstable asymmetric strategic alliances evolution. Our investigation focuses on configuration, operation and evolution of strategic alliances between multinational firms and local agri-food enterprises in the Mediterranean. The comparison tests of two samples of asymmetric relations depending on the version of each partner show significant differences in terms of assessment of the conflict, commitment and satisfaction levels of small and large partners. Methodologically, these results suggest the relevance of multiperspective approaches in asymmetric strategic alliances analysis.
Keywords:
- Asymmetric alliances,
- Perceptions,
- Instability,
- Multiperspectives approaches
Resumen
El propósito de este artículo es identificar y explicar las diferencias en las percepciones de los socios que participan en alianzas estratégicas asimétricas inestables. Hemos estudiado la configuración, el funcionamiento y la evolución de las alianzas entre empresas multinacionales y empresas locales en el sector agroalimentario mediterráneo. Los test de comparación de las dos muestras de relaciones de cooperación asimétricas, dependiendo de la versión de cada socio, muestran diferencias significativas en cuanto a la apreciación del conflicto, el compromiso y la satisfacción de las pequeñas y grandes socios. En el plano metodológico, estos resultados sugieren la importancia de los enfoques multiperspectivas en el análisis de las alianzas estratégicas asimétricas.
Palabras clave:
- Alianzas asimétricas,
- Percepciones,
- Inestabilidad,
- Enfoques multiperspectivas
Appendices
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