Abstracts
Résumé
Concept pluridisciplinaire en philosophie, psychologie et anthropologie, l’intuition a fait son entrée dans la littérature entrepreneuriale ces dix dernières années. Pourtant, de nombreux entrepreneurs la citaient depuis longtemps comme un élément clé de leur réussite en affaires. Quelle est la représentation sociale de l’intuition dans le champ de l’entrepreneuriat ? Quels sont ses liens avec la prise de décision et le comportement des entrepreneurs novices et consacrés ? Les représentations sociales influencent les perceptions collectives relatives à la désirabilité et la faisabilité entrepreneuriales. Les médias exercent une fonction centrale dans l’élaboration et la circulation des représentations sociales. Nous avons étudié la représentation sociale de l’intuition dans la presse française à partir d’un corpus de 700 articles de la base Lexis Nexis, entre le 5 août 2003 et le 5 août 2012. À partir d’une grille d’analyse du discours, nous avons classé et étudié ces documents afin d’identifier les éléments centraux de l’image de l’intuition dans l’espace public français – contextes d’occurrences, sources d’énonciation, impacts perçus sur l’entrepreneur et son entreprise. Nos résultats ont des implications théoriques et pratiques pour la communication de sensibilisation à la création d’entreprise, ainsi que pour l’accompagnement et l’éducation entrepreneuriale.
Mots-clés :
- Entrepreneuriat,
- Presse,
- Intuition,
- Discours
Abstract
Intuition is a multidisciplinary notion theorized in philosophy, psychology and anthropology. Established entrepreneurs emphasized the role of intuition for business success, yet, intuition is a rather recent topic in entrepreneurial literature. What is the social representation of intuition in the field of entrepreneurship ? What is its relationship with decision-making and behavior of novice and established entrepreneurs ? Social representations influence collective perceptions regarding the desirability and feasibility of entrepreneurship. Media play a central role in the development and circulation of social representations. We studied the social representation of intuition in the French press. We analyzed 700 articles within the database Lexis Nexis, between 5 August 2003 and 5 August 2012. Using discourse analysis, we classified and studied these articles to identify the core elements of the image of intuition in the French public sphere – its occurrence contexts, its sources of enunciation, and its perceived impact on entrepreneurs and their businesses. Our findings have theoretical and practical implications for the development of entrepreneurship sensitization campaigns, as well as for entrepreneurial support and education.
Keywords:
- Entrepreneurship,
- Press,
- Intuition,
- Discourse
Resumen
Intuición empezó a ser un tema de la literatura emprendedora hace diez años. Es un concepto que se encuentra en filosofía, psicología y antropología. Pero muchos emprendedores citaban desde hace mucho tiempo la intuición como un elemento clave del éxito empresarial. Cual es en el campo de empresariales la representación social de la intuición ? Cuáles son los vínculos entre intuición y decisiones y el comportamiento de nuevos o experimentados emprendedores. Representaciones sociales influyen en las percepciones colectivas acerca de la conveniencia y la viabilidad de la iniciativa empresarial. Los medios de comunicación tienen un papel central en el desarrollo y la difusión de las representaciones sociales. Hemos estudiado la representación social de la intuición en la prensa francesa a partir de un corpus de 700 artículos colectados en la base de datos Lexis Nexis, entre el 5 de agosto 2003 y 5 de agosto de 2012. Siguiendo una rejilla de análisis del discurso, hemos clasificado y estudiado estos documentos para identificar los elementos básicos de la imagen de la intuición en la esfera pública francesa - contextos de ocurrencias, las fuentes de enunciación, percibido impactos sobre el empresario y su negocio. Nuestros resultados tienen implicaciones teóricas y prácticas sobre la comunicación en favor de la creación de empresas, así como la educación y asesoramiento empresarial.
Palabras clave:
- Empredimento,
- Prensa,
- Intuición,
- Discurso
Appendices
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