Abstracts
Résumé
Les entreprises durablement performantes sont celles qui savent être à récoute des changements dans leur environnement. Or, il a été démontré que les dirigeants de PME sont en général peu avertis de r importance de la veille stratégique et que les discours prescriptifs à cet effet ont peu d’impacts sur leurs comportements. Après avoir traité du concept de veille stratégique et de sa spécificité en regard des PME, les auteurs décrivent dans cette étude un logiciel-expert, appelé FENNEC, conçu comme outil d’aide à la réflexion et à l’évaluation de ce processus managérial. On présente par la suite les résultats de l’utilisation de FENNEC par 50 dirigeants de PME françaises et les conclusions qui en découlent quant à l’efficacité d’un tel outil.
Abstract
Effective enterprises are those who are able to continuously monitor changes in their environment. However, it has been shown that small business owner- managers are generally not aware of the importance of environmental scanning and that the usual prescriptions in this regard have little impact on their behaviour. Following an examination of the environmental scanning concept and its specificity for SMEs, we describe in this study an expert-system software called FENNEC, designed to support this managerial process in terms of guidance and evaluation. Results from the usage of FENNEC by 50 owner- managers of French SMEs and conclusions as to the effectiveness of such a tool are presented.
Resumen
Las empresas efectivas están vigilantes a los cambios en su medio ambiente. Ahora bien, los gestores de pequeñas y medianas empresas están poco avisados de la importancia de la vigilia estratégica y los discursos prescríptivos usuales no les afectan. Despues de haber elaborado sobre el concepto de vigilia estratégica y sus característicos específicos en la PME, presentamos en este estudio un sistema-experto informatizado llamado FENNEC, concebido como útil de ayuda por la reflexion y la evaluación de ese proceso empresarial. En seguida, discutimos resultados de la utilización de FENNEC por 50 directores de PME francesas y inferimos sobre la eficacia del útil.
Appendices
Bibliographie
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