ror.org/04w00w616
Abstracts
Résumé
Le marketing des bibliothèques et des services d’information constitue une part importante de la bibliothéconomie. Les fondements philosophiques de la bibliothéconomie démontrent d’ailleurs clairement son lien avec le marketing. Dans le présent article, nous décrirons les débuts du marketing et de la bibliothéconomie et présenterons leur développement parallèle d’un point de vue théorique. Les fondations philosophiques de la bibliothéconomie fournissent un bon exemple de marketing pour l’étude de toute autre profession. Les cinq lois de la bibliothéconomie ont fait l’objet d’interprétations diverses. Les arguments fournis mettent en lumière la similarité entre les lois du marketing et celles de la bibliothéconomie, qui se reflète dans l’uniformité des objectifs, dont le point central est l’usager, sur lequel sont axés l’ensemble des ressources organisationnelles, les installations, les services, les règles et procédures, ainsi que les technologies.
Abstract
Marketing of library and information services is an important area of librarianship. While looking at the philosophical foundations, one can easily understand that librarianship and marketing are inseparable. The paper describes the development of marketing and librarianship at their early stages and narrates their theoretical development on almost same footings. The philosophical foundations of librarianship can be an example of sound marketing bases for studying any other profession. The Five Laws of Library Science has been interpreted differently in the literature and the arguments given by various authors amply prove the closeness of marketing and library laws for bringing out uniformity of objectives where the user becomes the focal point, and the whole organizational resources, facilities, services, rules and procedures, technologies becoming customer-centric.
Appendices
Bibliographie
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